Avital Meiri, the founder and proprietor of Por la Vida Center is a name to be reckoned with in the world of beauty and cosmetics. With over 27 years of experience, she wears many feathers in her hat. With the most impressive portfolio of jobs with the best global cosmetics brands, she mentored a legion of beauticians to carry forward with her legacy and catered to hundreds of satisfied clients. Avital is respected as one of the leading beauticians in Israel.